ABSTRACT
This project work was on the impact of promotion on marketing of detergent product. A case study of pz industries Enugu.
The objective of the study include the following
To find out if pz industries considered promotion as varitable tool for their product
To ascertain the impact of promotion on the marketing of detergent with peculiar preference to elephant extra detergent by pz industries
To also determine whether the marketing communication media and channel used by pz industries in the market of elephant extra detergent is generating future benefits
And to suggest of improving promo tools campaign for pz industeis to enable them make effective promotion of its goods and services
Based on these, the researcher made a critical analysi and evaluation of promo tool used by industries within Enugu metropolis. And also reviewd related material and used research instrument for the collection of primary and secondary data.
The population of the study consist of the staff and the customer of pz industries within Enugu metropolis. Data collected were used in formulation of findings the researcher under the study used direct question and observation to obtain information form the respondent. Form the obtain information. The following findings and recommend were made.
That promotion has great impact on the promotion lead to increase in sales, purchasing, steady growth and profit maximization of any firm.
And that no company can do without using promotion as one of their important tools especially pz industries.
The following recommendation were made
The firm should increase the promotional campaign
Also, increase its marketing strategy
Cleary define communication objective
Also, involve on product research and development.
In conclusion, the impact of promotion on the marketing of detergent product should be vital ingredient to spur the management of various detergent firm into greater commitment toward the welfare of their customers. Interms of product dissemination and development which satisfy customer needs and wants.
TABLE OF CONTENT
Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of content
CHAPTER ONE
Introduction
1.1 Background of the study
1.2 Objective of the study
1.3 Research question
1.4 Significant of the study
1.5 Statement of problem
1.6 Scope of the study
1.7 Definition of terms
CHAPTER TWO
Review of the related literature
2.1 Conceptual background of promotion
2.2 Role of promotion in effective brand management
2.3 Critical analysis of the impact of promotion on marketing of elephant extra detergent product
2.4 Promotional competition among detergent firms
2.5 Communication budget
2.6 Promotion and its critism
CHAPTER THREE
Discussion of finding
CHAPTER FOUR
Summary of finding, recommendation and conclusion
4.1 Summary of findings
4.2 Recommendation
4.3 Conclusion
Bibliography
